Taylor Swift! Jennifer Lopez! Why celebrities are obsessed with Free People

Jennifer Lopez and I have something in common, and no, it’s not the number in our bank accounts (much to my dismay). In fact, our shared interests are also those of Kaia Gerber, Selena Gomez, Taylor Swift and Hailey Bieber. That is — we all love Free People.

For anyone who regularly patrols celebrity Instagram accounts (that is to say, all of us), you are likely already aware of Free People’s prevalence in Hollywood. The brand is routinely photographed on the rich and famous, which is a happy surprise for us normies, as many of its celebrity staples are somewhat budget-friendly.

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